Last year, California Gov. Arnold Schwarzenegger declared the second Saturday in May "Cook With Your Kids Day" and issued a proclamation urging parents to spend time cooking with their children. Moreover, Guy Fieri was presented with a resolution recognizing him as an advocate for families cooking together.
Many of us have busy schedules, balancing careers, family concerns and other duties, but it is more crucial than ever that we take time to be with our children and build strong relationships. Parents and guardians are their best teachers, and by taking time to show our kids how to maintain a healthy lifestyle, we make an invaluable investment in their future.
In 2009, Fieri hosted a sushi class for 40 children at his Sacramento Tex Wasabi's restaurant. Half of the participants were from the UC Davis Children's Hospital.
Guy Fieri has said parents need to teach children critical lessons, such as how to cook and how to eat in moderation. "We need to educate our kids about food," he said. "One of the things I do with my son is he has to make the lunch," Fieri said, adding that his son gets to buy the school lunch once a week.
(And, apparently, hold him upside down. Haha!)
At Guy's recent visit to Disney's California Adventure, he talked to reporters about his CA Resolution "Cook with your Kids Day" and why he believes involving kids in cooking is good for them.
But let us NOT let California have all the fun. How do you get your kids to do it? Don't make 'em just peel potatoes. And let them pick what's for dinner:
Ergo Chef, in conjunction with Guy Fieri, released the "Knuckle Sandwich" line of chef's knives in August, 2009. Since that time, the knives have been reviewed dozens of times, always (and I mean always) with positive comments. Honestly, I've read every review posted online (yes, I have no life, tyvm).
The Food in my Beard wrote, perhaps, the most grudgingly positive review to date, saying,
"Well, I wanted to bash them, I really did, but other than the look (and the name), these knives are great. Let me reiterate, I really HATE the way they look. But yea, other than that, they work perfectly. ...GET THIS: my mom actually LIKES the way they look! She says: 'All knives look the same and are so boring, these have some style.'"
The red & black handles, with star and Patriots / Texans swirl designs and the blades with "Guy Fieri Knuckle Sandwich" logo and series of flames, are subjectively decorative. Have I seen any other professional-quality knives with anything other than black handles and imageless blades? No. Have you?
EatnListen.com wrote the most recent review, singing the praises of the 5 1/2-inch "Dragon Dagger" utility knife and 8-inch "Big Stick" chef's knife to easily and effectively trim a perfect heart of beef tenderloin.
To date, the knives have been sold through various online outlets and kitchen supply websites. Guy Fieri and Ergo Chef want to know in which retail stores should they market their knives?
We just got off the phone with Guy and he asked us to let you know he’s looking for your feedback on the stores where you’d like to see the Knuckle Sandwich knives. (We have two available now, and another two that you can pre-order now. Stay tuned for the official announcement on the release of the final pieces to the Knuckle Sandwich Series later this year.)
Until now we’ve been selling the knives directly through our site, but now it’s time to get them into the stores near you. If you have 20 seconds, please just head over to his site for the one-question survey. Seriously, 20 seconds.
So yes readers, by all means go answer the one-questions survey. However according to my own personal statistics adviser, an online survey will miss a huge mass of the population - namely, those people who might be interested in purchasing the knives who do NOT use the internet.
And after all, isn't that the point of placing the knives in stores? To reach a market of people who do not shop online. So! Here are my suggestions:
1. The knives are VERY WELL priced - the "Big Stick" sells for $76 at ErgoChef. Consumers will truly get the best bang for their buck with these knives. On the other hand, they aren't cheap either.
Target prices Giada's chef knife at $18 to J.A. Henckels 2-knife set for $66. I think Guy's knives would just sit there. Macy's, on the other hand, sells the mid- to higher-end quality knives, with Tyler Florence's priced at $40 to Zwilling J.A. Henckels at $163. Nice fit for Ergo, I should think. So if I were in charge of marketing, I'd stay away from the Targets, Shopkos and WalMarts and instead hit the mid- to higher-end department stores ubiquitously end-capping America's malls.
2. There's no denying (in spite of Food in my Beard's mother), that the Knuckle Sandwich knife designs will appeal to men. Where do men shop?
Cabela's! The pricing fits, and it's a men's shopping mecca. Moreover, the edge guard that comes with every Knuckle Sandwich knife is perfect for traveling, camping, etc., perfect for the consumer who cooks on-the-go. So if I were in charge of marketing, I'd hit outfitter and sporting supply stores.
Where else do men shop? Home Depot. They currently do not sell any cutlery (that I'm aware of), so placing these knives at the Home Depot would be opening a whole new category. Coup! (That's a little play on words. Couper Diem!) Lowe's, on the other hand, already sells knife sets priced from $32 to $119. It would be a nice fit also.
Of course, the Food Network already enjoys a healthy relationship with Kohl's and Sur La Table - both good choices for the Guy Fieri Knuckle Sandwich Ergo knives.
Ok, that's enough advice from me. For fun, here's a darling video from Kristina Vanni of BetterRecipes.com, featuring Guy's knives and a recipe for a Guy Fieri "Minute to Win It" juice smoothie (recipe).
"Fans of Guy Fieri" is pleased to be able to offer our readers a 10% discount on ALL Ergo Chef cutlery, the introductory two "Knuckle Sandwich" knives (the Chef knife and Utility knife), as well as any other Ergo Chef products, excluding sale items, laser etching and sharpening services.
Visit ergochef.com/categories to see Ergo Chef's complete line of products and go shopping! Use the discount code FIERI10 for a 10% discount, valid Monday, May 31 at 12:00 a.m. through Saturday, June 5, 2010 at 11:59 p.m. EST.
Guy Fieri is scheduled to host a Celebrity Chef Tailgate Party for the 2010 Audi Best Buddies Challenge Flag Football Game in Boston, MA. The game, at Harvard University's football stadium, is on Friday, June 4, 2010 at 6:00 p.m. and features the Patriot's No. 12 Tom Brady as quarterback ... for both teams!
The flag football game is a precursor for the annual Best Buddies Challenge the following day on June 5, an annual charity walk, run and bike ride in Massachusetts, benefiting individuals with intellectual and developmental disabilities.
General seating tickets will be complimentary to all Audi Best Buddies Challenge registered participants. VIP seating tickets will be available to "Tom Brady Team TB12" participants as well as other VIP guests. Find more ticket information here.
According to www.boston.com, Tom Brady will join Guy Fieri for a "sous chef challenge," pitting some of Boston's premiere chefs and Best Buddies participants in a cook-off.
Brady is rumored to be among the judges, and there's a chance his wife, Gisele Bundchen, will join him.
The next day's 100-mile ride starts at the JFK Library and ends in Hyannis Port, MA.
This was Guy Fieri's second trip to Louisville, KY for the Kentucky Derby. With wife Lori and crew including Kleetus and Dirty, Guy hit a few parties on Oaks Day. Referring to the Derby, he said, "of all the big events, this my favorite."
Woodford Reserve hit up the Barnstable Brown Gala on Oaks night. Check out this interview with Guy Fieri. twitvid.com/PMZR9
Derby weekend continued with more parties and, of course, the Run for the Roses. On Friday, April 30, 2010, Greenhouse and Grey Goose presented the Playboy Celebrity Lounge at Prime Lounge in Louisville, KY.
Guy Fieri with Playboy Bunnies
Where Louisville.com reports Guy Fieri spent some impromptu time with Louisville's finest, cranking out a few Minute to Win It games.
On May 1, 2010, stars walked the red carpet for the 136th Kentucky Derby.
Guy Fieri at the Kentucky Derby, 2010
Guy and Lori Fieri, Kentucky Derby, 2010
Joey Fatone, Guy Fieri and wife, Lori Fieri. 136th KY Derby, 2010
@derbyinsider - Joey Fatone gives Guy Fieri a hard time about not buying a 1K mint julep yet. Pressure is on! yfrog.com/jcujvtj
For pictures of more celebrities at the 2010 Kentucky Derby, click here.
Guy Fieri attracted a cheering crowd while making his way from the red carpet to the the suites, stopping once in response to a picture request saying, “if you’ve got a camera, you can take one now.” Click here for video.
Lori and Guy Fieri
Fox41.com asked Guy Fieri, "Who you got your money on today?" "Well I have the incredible ability to pick the horse who doesn't win. I'm going to pick the horse who I think will win then Lori will pick the opposite horse and that horse will win."
And to finish out the Derby Day, Guy Fieri and friends hit up one of downtown Louisville's hottest spots, The Sports & Social Club, and took over their kitchen. @SportsAndSocial - @ChefGuyFieri and his crew are cookin it up in the kitchen. DELICIOUS.
@theesamboyd - At dinner with janet jackson, jason "mayhem" miller, brian brohm, guy fieri, joey fatone, and shane andrus. Awesome night
Guy Fieri whips up a some perfect snacks for a night in with the guys and gals. Whether it's poker night or book club, Guy's got you covered with dishes like Tex Wasabi's Ahi Won Tacos and Guy-talian Nachos.
Oh Thursday the 29th, Guy, his wife Lori and crew flew to Louisville, Kentucky for events surrounding and including the Kentucky Derby.
allison1j - Flying to Louisville on a plane with Guy Fieri. Awesome.
They hit the very popular 4th Street in Louisville; at 4th St I saw Guy Fieri, Joey Fatone, and best of all Aaron Rogers! Green Bay quarterback for all you non fans!
On Friday, April 30, 2010, Guy Fieri hosted the Marriott Oaks Bourbon Brunch. Click here to see video from the brunch, a few folks playing Minute to Win It games.
Moments Photography - Had a terrific time at the Marriott Oaks Bourbon Brunch today. Lots of money raised for Home of the Innocents Guy Fieri is nuts and we had so much fun photographing him with all of the wonderful people who came to the event. Thanks so much for inviting us, HOTI!!
HOTI = "Home of the Innocents." Word on the street is that the food was amazing and the drinks were great. Had a blast.
inmodeerin - Excellent day at the Oaks Brunch this morning! Guy Fieri was hilarious!
justaddbourbon - Guy Fieri whipping up some Bourbon Caramel sauce for the oaks brunch French toast only in bourbon country
gotolouisville - Guy Fieri rode in on a motorcycle right to my table and toasted the crowd with Evan Williams.
Aaron Beverly - is working at Marriott Oaks Bourbon Brunch with guest chef, Guy Fieri. Crowd was tough, but he played to the crowd well. Fun times. ... He was a lot of fun. Especially when he grabbed Paul Zinner's camera and gave Paul the bottle of bourbon. Bottom's up!
reddbonepretty - Just met Celeb Chef Guy Fieri he's making room to room visit at Kosair's Children Hospital how wonderful!
Shatonya Jackson - Destiny and I just took a picture with Guy Fieri my favorite Food Network cook. Its so nice that people take the time to visit Kosair
And Guy Fieri finished out a busy day at an outdoor concert with 3 Doors Down and attending (and MC'ing?) at the Barnstable Brown Gala.
3doorsdownrock - Backstage in Louisville, KY with celeb chef Guy Fieri and support band Ugly. Good times!
I'm sure there will be plenty more stories and pictures from the Kentucky Derby weekend to come.
In 2009, Fieri hosted a sushi class for 40 children at his Sacramento Tex Wasabi's restaurant. Half of the participants were from the UC Davis Children's Hospital.
