Guy Fieri cooked for the assembled crowd, making his signature Cajun Chicken Alfredo (recipe).
The Daily Zeny blogged, "I attended a reception hosted by the New York Times introducing a very unlikely partnership between the NYT, NASCAR, Tommy Baldwin Racing and Guy Fieri. ... The best part of the reception is Guy Fieri--he's hilarious, down-to-earth...."Those assembled had the opportunity to learn more about advertising and promotional possibilities with NASCAR.
According to LuckyDogRacing, 37% of the US population, that's 75 million Americans are NASCAR fans. NASCAR is the number 2 sport in terms of TV ratings, only behind the NFL.NASCAR's 40 million hard-core fans spend nearly 9 hours a week following NASCAR through all types of media outlets.
And Scarborough Research found that from 2007 to 2008, roughly 30% of fans are blue collar, 40% of fans are white collar. 56% of NASCAR fans have an annual income of over $50,000, and 20% of fans make over $100,000 each year.
NASCAR fans spend an estimated $1.5 - $2 billion on advertised products.
My husband says, "That's a lot of money spent watching a lot of cars make a lot of left turns ...." Haha.
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